MONTEREY COUNTY • NOVEMBER 3, 2026

Yes on Measure E

Invest in the roads, parks, and essential services that keep our community strong.

10.5% → 12.5% Proposed lodging-tax rate
$7.6 million Estimated additional annual revenue

What would Measure E do?

Measure E would increase the tax paid by guests at hotels and other taxable lodging in unincorporated Monterey County by two percentage points.

For a $200 taxable room charge, that means $4 more in lodging tax. It would not increase sales or property tax rates. 

Supporting local priorities

The additional revenue could support road repairs, water and sewer infrastructure, emergency services, libraries, parks, healthcare, job development, and efforts to reduce homelessness.

 

Help build a stronger Monterey County.

Learn about the measure, share the facts, and vote YES on Measure E on November 3.

Read the ballot information ↗ Find voting information ↗

Measure information: County Board report. This page supports Measure E; linked County resources provide official information.